Ben & Jerry’s Boycott Knocks $2.6B Off Parent Company’s Market Cap

South Dakota Governor Kristi Noem laid into uber-woke ice cream brand Ben & Jerry’s over the company’s infamous July 4th tweet in which it called for Mount Rushmore to be returned to Native Americans.
Noem, a Republican, called the Ben & Jerry’s bosses a “bunch of liberal Vermont businessmen” who “haven’t studied our history” and think that they “know everything about this country,” during an interview with Fox News on Thursday.
Since sending out the message on Tuesday, Unilever, which has owned Ben & Jerry’s since 2000, has lost $2.6 billion in market capital. Those shares were down .5 percent on Wednesday and down 1 percent at the start of trading on Thursday.
At the time of writing, the company’s market capital is down to $131 billion from $133.5 billion.

Leave a Reply

Your email address will not be published. Required fields are marked *