Travis Kelce was a well-known name for football fans, but once he started his apparent relationship with Taylor Swift, he became a household name for Swifties.
According to ESPN’s Adam Schefter on X, formerly Twitter, Kelce gained 860,000 followers on Instagram, more than he did in the past three Super Bowls he’s played.
NPR also reported that Kelce’s jersey had a 400% spike in sales since Swift’s first appearance Sept. 24 at the Kansas City Chiefs-Chicago Bears game.