Florida Gov. Ron DeSantis’ campaign is making its first move in the Iowa air wars, with a $2 million ad buy in the state starting in mid-November and running through the night of the caucuses Jan. 15.
The move will make the campaign the first to reserve airtime in Iowa through the caucuses — and it underlines how important the state is to DeSantis’ presidential hopes. Last week, the campaign announced that a third of its staff will be relocating there from Tallahassee, Florida.
The spending is another sign of how former President Donald Trump’s rivals are investing in the state in the hopes of denying him the momentum of a first-in-the-nation victory in January.