Chick-fil-A, the chicken sandwich chain long beloved by conservatives for its longstanding opposition to same-sex marriage, is sparking boycott calls after announcing that it has hired an executive in charge of diversity, equity, and inclusion.
The Atlanta-based company named Erick McReynolds to the post of vice president of DEI two years ago, but social media users took note of it in recent days — igniting angry denunciations on Twitter from conservatives who allege that the firm has “gone woke.”
“This is bad. Very bad. I don’t want to have to boycott. Are we going to have to boycott?” said conservative strategist Joey Mannarino. Mannarino then posted an informal poll asking his 166,000 followers whether a boycott is in order.