Twitter‘s US advertising revenue has dropped by a drastic 59 percent in the wake of Elon Musk‘s takeover of the social media platform – despite the CEO claiming ‘almost all advertisers’ had returned to the tech giant.
An internal presentation shows that Twitter’s ad sales dropped to $88million in the period between April 1 and the first week of May – down 59 percent compared to the previous year, reports the New York Times.
The internal documents also show that the company has regularly fallen short of its US weekly sales projections – sometimes by 30 percent.