Anheuser-Busch CEO Brendan Whitworth appeared to acknowledge with his most recent statement that the backlash the company is facing is having a significant impact at the company.
Sales for Bud Light have fallen by more than 25% and its competitors have since seen a large increase in their sales. Other brands for Anheuser-Busch have also taken a significant hit, including Budweiser (-11.2%), Michelob Ultra (-6.5%), Busch Light (-5.2%), and Natural Light (-4.9%), according to numbers released late last month.
Whitworth said that the company was “announcing three important actions as we continue to move our business forward” in light of the backlash. The statement, however, did not include any kind of apology for the company’s marketing engagement with controversial transgender influencer Dylan Mulvaney, a man who claims that he is a woman.