McDonald’s is preparing 2025 value offerings in a bid to hang onto customers who are fed up with high costs at restaurants.
The company is working on a new “McValue” approach for next year that involves keeping the $5 value meal offer it launched this summer on the menu for the first half of the year, along with introducing a “buy one add one” option for $1 more, CNBC has learned. The “buy one add one” offer includes a double cheeseburger; McChicken sandwich; 6 piece chicken nuggets and small fry; or breakfast options of a Sausage McMuffin, sausage biscuit or sausage burrito and a hash brown, according to a person familiar with the matter.
Local value offerings have been on menus across the country and in the app as of late, including 10 piece nuggets for $1, among other deals, as a part of the broader value strategy.
While operators are still voting on the 2025 value offerings, the initiative looks likely to pass, two people familiar with the matter said.
In a statement to CNBC, McDonald’s said, “We and our franchisees have heard customers loud and clear when it comes to keeping prices as affordable as possible. From the popular $5 Meal Deal, to numerous local and in-App offers on the food they love – we went big on value this summer and fall, bringing fans even more ways to save when they visit McDonald’s. And as we look to 2025, we’re cooking up something even bigger. We can’t wait to share what’s in store.”
In its most recent quarter, McDonald’s reported earnings and revenue that topped expectations, but saw its same-store sales fall globally by 1.5%. Sales rose 0.3% in the U.S., slightly weaker than anticipated by analysts.