Truth Social, the social media platform owned by President-elect Donald Trump, appears to be exploring a move into the crypto space.
Trump Media & Technology Group filed a trademark application earlier this week for TruthFi, which it described as a cryptocurrency payment processing platform.
The trademark application includes few specifics but lists numerous potential applications for TruthFi, including card payment processing services, asset management, custody service and trading in digital assets.
It’s not clear how far along Trump Media is in evaluating a crypto payment service or whether the Trump-owned public company will ultimately launch such a platform. A move into crypto could be a way to diversify beyond social media.
Trump Media did not respond to a request for comment.
The trademark application illustrates the thorny conflict-of-interest issues raised by Trump’s election victory and his sprawling business empire. Trump and his family members own businesses that stand to gain from crucial decisions his administration will make, including on federal regulation.