Subway has abruptly ended its $6.99 value meal earlier than expected after the company told its franchisees the deal “is not driving anticipated results.”
The fast food chain’s corporate office sent a memo to Subway operators stating that the 6-inch Meal Deal will end on Wednesday, despite being scheduled to end on Dec. 26, Restaurant Business Magazine reported.
The deal, launched on Nov. 3 to celebrate National Sandwich Day, offered customers the option of a six-inch sub, a small fountain drink, a bag of chips, or two regular cookies.
However, the company alluded that the bargain failed to bring in enough traffic to keep it going for another month.
“The Meal Deal was designed to help drive a lift in traffic, sales and, ultimately, restaurant-level profitability, and delivered on these objectives during the market test,” a memo viewed by Restaurant Business Magazine stated.
“While the national Meal Deal promotion is delivering the expected number of daily redemptions, overall the promotion is not driving the anticipated results.”