‘$18 Big Macs’: McDonald’s Revenue Soars As It Jacks Up Menu Prices

McDonald’s on Monday reported that its revenue was up 14% in the latest quarter — a surge the burger giant said was driven by “strategic menu price increases.”
The Golden Arches brought in a total of $6.69 billion in revenue for the three-month period ended Sept. 30 — beating expectations of $6.58 billion, according to Refinitiv analysts.
However, McDonald’s — which has 13,513 restaurants in the US and over 38,000 abroad — did not disclose how much the franchiser has increased its prices, which generally vary between locations.
One branch in Darien, Conn., charged as much as $18 for a Big Mac combo meal, which includes medium fries and a medium soft drink.

Leave a Reply

Your email address will not be published. Required fields are marked *