Our partner Bold TV has the breakdown on which is better and how they are doing in the critical VR war.
In the week after Apple announced its $3,500 Vision Pro VR headset, the company’s stock hit a record high. Despite the product’s unaffordability, there is a market (or at least an interest) in Apple’s premium wearable technology. However, unlike the smartphone giant, Meta lost billions in their virtual reality department in 2022.
And they expect to lose even more cash on VR throughout 2023. The companies sell their augmented/virtual reality headsets at vastly different price points (the Meta Quest Pro starts at $999.)
But how else are Apple and Meta approaching the VR war differently?