Leftist ice cream company Ben and Jerry’s is working to organize a direct action “against fascism” to oppose President-elect Donald Trump’s inauguration. The “People’s March” will take place on January 18 in Washington, DC, as well as other locations across the country. The ice cream shop sent a newsletter encouraging customers to protest and “dissent.”
“Power to the people! On January 18, we’re joining the People’s March in Washington, DC (and beyond!) to send an urgent message to the incoming administration: You work for the people, and we’re here to hold you accountable,” Ben and Jerry’s wrote. “Together, we will fight for our rights and our future, and defend our freedoms against fascism. It is our right to protest and safely dissent policies and practices that do not represent our beliefs – regardless of who is in power. We are more united than we are divided. Let’s make sure they know it!”
The newsletter included a link to RSVP.
Ben and Jerry’s has a history of supporting leftist progressive causes, such as the infamous 2020 “defund the police” movement, in which the company supplied food to rioters during the violent CHAZ occupation in Seattle. The company has a subsection on its website dedicated to progressive activism. According to social media posts, Ben and Jerry’s also paid for billboards in several states that advocated support for so-called transgender youth.