As President Joe Biden’s disapproval ratings sit at historic lows, his campaign is looking for ways to revitalize and gain new, young energy.
His likely opponent, former President Donald Trump, continues to soar in the Republican primaries, and as such, Democratic allies and lawmakers are worried about Biden’s chances of reaching young, black, and Latino voters who are trending away from him.
To address this issue, Biden’s campaign is focusing heavily on social media and celebrity endorsements. They are drafting lists of possible donors, supporters, and endorsers, and have their sights set on one of the nation’s biggest stars – Taylor Swift.
Swift, who was the first artist to see a tour gross over $1 billion, with 4.35 million tickets sold across 60 tour dates in 2023, has become influential both on and off the stage on social media. Her recent appearances at NFL football games have grown her fan base dramatically. An endorsement from her would be a significant gain for Biden’s campaign.
But it’s not just Swift that Biden’s team is hoping for. They are also discussing opportunities for other celebrities to promote the president on social media platforms such as TikTok and Instagram. Videos from influencers and those with a niche following are being used to promote the campaign’s message.
Biden’s campaign is also planning a fundraiser with former Democratic presidents, Barack Obama and Bill Clinton. The event aims to raise funds and bring more attention to Biden’s campaign. It is part of the campaign’s strategy to appeal to as many voters as possible and gain more support.
This strategy may be necessary as Biden’s disapproval ratings have reached historic lows, particularly among young voters. While Biden won the support of young voters by 20 percentage points in 2020, he is now tied with Trump in this demographic. Young voters are reportedly pessimistic about Biden’s age, support for Israel, and the economy.
To combat this, the president has visited the home of a man who had his federal loans canceled through Biden’s program, and the man’s son posted a video of the visit on TikTok, which gained millions of views. The campaign hopes that such efforts will help Biden appeal to young voters and gain their support.