Podcast and videocast audiences have recently been treated to a bevy of new media content courtesy of Democratic Party royalty.
In the wake of Donald Trump’s successful pre-election tour of podcasters and YouTubers, it seems a paradigm shift has occurred, changing how those of the political realm seek to disperse their message.
While Trump remains the undisputed king of the whistlestop tour, big names like Gavin Newsom and Michelle Obama have decided this new domain is the marketplace to pitch their wares.
The former first lady and her brother, Craig Robinson, began the IMO podcast to much fanfare. The first two episodes were released last week and have suffered what could be described as a “failure to launch.”
While 250,000 views for an inaugural episode might be a huge deal to some, for the lady who many believe could have beaten Donald Trump in both the 2020 and 2024 elections, it’s a far cry from “successful.”
In fact, the second episode saw a drop of more than 50% in both viewership and “likes” – not a prestigious start. And it’s worth keeping in mind that a significant portion of those views came from people whose sole intent was to mock. The Daily Wire’s Matt Walsh highlighted the podcast in his show and fully endorsed the idea of reading the comment section, which was staggeringly negative.