New industry data shows that sales of Bud Light have declined for another week amid the controversy over the company’s decision to engage in a social media campaign with transgender influencer and activist Dylan Mulvaney.
In the week starting on May 8, U.S. retail sales decreased 28 percent compared with the same period a year ago, according to an analysis of Nielsen data by consulting company Bump Williams. That’s a marked decline from the 23.6 percent plunge in sales for the week ending May 6, compared to the same week a year ago.
Bud Light’s competitors have seen increases in sales during the same time period. Coors Light increased by 17 percent, while Miller Lite increased by 15 percent during the second week of May, the data shows….