Jayson Tatum is fresh off of signing the richest contract in NBA history, but don’t expect the reigning champion to spend any of that $314 million.
The 26-year-old last year told Graham Bensinger that he has a longstanding agreement with his mom Brandy Cole, who also manages his finances, that he will only spend the money he earns from endorsements.
“Her and my accountant agreed,” he said of the deal they made before he was drafted by the Boston Celtics in 2017. “They didn’t know I’d make as much as I did off the court.”
The All-Star’s sponsors include Nike, Gatorade, Google and Subway, and he brought in an estimated $13 million from endorsements in 2024, according to Forbes.
The mother-son duo said they are careful about preserving his basketball earnings because of the financial insecurities they experienced before Tatum entered the NBA.
“We’re not that far removed from living check to check,” Cole added in the interview. “He knows what he never wants to go back to.”