Coca-Cola Is Leveraging Artificial Intelligence

Coca-Cola has joined the list of companies integrating the power of artificial intelligence into its services and products.
In a first-quarter earnings release, the soft drink company said it was adopting emerging technologies like AI to “drive new approaches, more experimentation and improved speed to market.”
The company highlighted its collaboration with OpenAI and the consulting firm Bain & Company to experiment with ChatGPT and DALL-E “to enhance marketing capabilities and business operations and to build capabilities through cutting-edge [AI].” 

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