The drink as expected with anything pushed by a social media influencer is popular among younger people, children in particular.
New York Democrat Sen. Charles Schumer on Sunday called on the Food and Drug Administration to investigate the drink – PRIME.
The drink brand is reportedly co-founded by YouTube stars Logan Paul.
“One of the summer’s hottest status symbols for kids is not an outfit, or a toy – it’s a beverage,” said Schumer. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets.”