Ford CEO Jim Farley experienced a common complaint from electric vehicle owners during his cross-country road trip in the automobile maker’s electric pickup truck, calling it a “reality check.”
“Charging has been pretty challenging,” Farley said on X, the social-media website formerly known as Twitter. “It was a really good reality check of the challenges of what our customers go through and the importance of fast charging and what we’re going to have to do to improve the charging experience.”
His comment came during his roundtrip across Route 66 in Ford’s latest electrical vehicle venture, the F-150 Lighting. The CEO documented his experience on both X and LinkedIn.