Google announced Wednesday that it is changing its political content policy to require that campaigns disclose any use of artificial intelligence in advertisements ahead of the 2024 election cycle.
The updated political content policy, which will take effect mid-November 2023, “require[s] that all verified election advertisers in regions where verification is required must prominently disclose when their ads contain synthetic content that inauthentically depicts real or realistic-looking people or events,” Google said. “This disclosure must be clear and conspicuous, and must be placed in a location where it is likely to be noticed by users.”
The policy applies to image, video and audio content.