Bud Light released a new ad featuring 2023 Super Bowl champion and rising media star Travis Kelce.
The release of the ad follows the brand’s backfired partnership with transgender influencer Dylan Mulvaney.
Observers largely say the ad is clearly an attempt by Bud Light to recapture it core customer base, while at least on critic has called the effort “desperate.”
The ad is titled “Backyard Grunts” and was posted Sunday to YouTube.