Peloton Interactive, which gained popularity for its streaming spin classes, is expanding its reach with new branding and more membership tiers, giving everyone a chance to experience what the fitness company has to offer.
Peloton made the announcement on Wednesday, declaring itself open and available to everyone who wants to experience the company’s instructors and world-class content, even for free.
The company said in a press release that data derived from the most recent financial quarter showed that more than half of the workouts taken by users on the app were not cycling related.