As the Palisades fire began intensifying Tuesday evening, Los Angeles real estate executive Keith Wasserman sent out a plea on social media: “Does anyone have access to private firefighters to protect our home in Pacific Palisades? Need to act fast here. All neighbors houses burning. Will pay any amount.”
The now-deleted post sparked an intense blowback by social media users who felt the wealthy shouldn’t be given special attention during an emergency.
“Whose home gets saved shouldn’t depend on their bank account,” one TikTok user commented.
As multiple wildfires, powered by high-speed winds, have destroyed thousands of homes in the Los Angeles area, some residents have gone to great lengths — and often great expense — to try to shield their homes from destruction.
Some have paid thousands of dollars to get their properties sprayed with fire-retardant gels to stem the damage, while others have invested in personal fire hydrants to help fight fires near their property.
Despite the intense reaction to Wasserman’s social media post, most private firefighters aren’t hired by wealthy individuals, Mike Stutts, a firefighter in Somerset, California, told CNN.
Instead, most work with home insurance companies that are trying to save expensive homes to avoid costly insurance payouts. More here