Data made public by TikTok shows that the use of the hashtag “#boycottstarbucks” peaked in early November but remains elevated. It has been used on 7,000 TikTok videos in the United States during the past 30 days, with a combined 51 million views.
The hashtag “#boycottmcdonalds” has followed a similar track, used on more than 3,000 TikTok videos with 10 million views in the same period.
There are also many videos about the boycotts that don’t use the hashtags.