Target’s chief growth officer Christina Hennington told Yahoo Finance that Target was going to have to be more circumspect about the way it celebrates Pride Month in the future.
Target’s quarterly sales fell for the first time in six years, according to an earnings report released Wednesday. The company featured a Pride Month collection that included LGBT merchandise marketed to kids in May.
“We’ll have a slightly more focused assortment and will evolve our store and digital presentations,” Hennington said.
Former Target Vice Chairman Gerald Storch told Fox News on Thursday that the company’s Pride Month stance contributed at least 20% to the sales slump it has suffered since June.