Taylor Swift’s concert film hasn’t even been released yet and it’s already toppling box-office records.
Cinemark, a theater chain with about 500 locations, said that ticket sales for “Taylor Swift: The Eras Tour” are “setting domestic presale records” with demand “10 times higher” than any other event film the company has exhibited. The reaction has “blown everyone away,” Cinemark announced in a press release.
Excitement has been building for the 3-hour-long film, which is opening Friday, October 13.