Aissata Sall was scrolling through WhatsApp in May when she first learned about the new route to the United States. For Ibrahima Sow, the discovery came on TikTok a few weeks later.
By the time their paths crossed at the tidy one-story brick house in Cincinnati, they had encountered hundreds of other Mauritanians, nearly all of them following a new path surging in popularity among younger migrants from the West African nation, thanks largely to social media.
“Four months ago, it just went crazy,” said Oumar Ball, who arrived in Cincinnati from Mauritania in 1997 and recently opened his home to Sow, Sall and more than a dozen other new migrants. “My phone hasn’t stopped ringing.”