Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday.
The word mark on the redesigned logo was inspired by founder Sam Walton’s classic trucker hat and features a typeface in bold and a darker blue, the company said. The logo also retains the iconic yellow spark, which received its own subtle refresh.
“This update, rooted in the legacy of our founder, Sam Walton, demonstrates our evolving capabilities and longstanding commitment to serve our customers of today and tomorrow,” said William White, senior vice president and chief marketing officer, Walmart U.S. “While the look and feel of our brand is more contemporary, our refreshed brand identity reflects Walmart’s enduring commitment to both Sam’s principles and serving our customers however they need us.”
The company said the brand refresh “will help Walmart build credibility and connection.”
“As our customers evolve, we will too,” White said. “Our Walmart will always be their Walmart, and our brand will always be a testament to how we innovate and change alongside them.”
Walmart plans to roll out the refresh across its website, app and in stores beginning in January 2025 and continuing throughout the year.