New England Patriots owner Robert Kraft is back. He is again addressing racism. He is again asking America to take a hard look at itself. He is again using America’s biggest game as a vehicle to do it.
As he did last year, Kraft is releasing a Super Bowl ad from his Foundation to Combat Antisemitism. This one is called: “No Reason to Hate.” It features entertainer Snoop Dogg and Kraft’s longtime friend, and of course former quarterback, Tom Brady.
Why is Kraft doing this (again)? Kraft looks around the nation and continues to be shaken by what he sees around him.
“I’m worried about what’s going on in the country,” he told USA TODAY Sports. “With the ad, I’m trying to show how we can be better.”
Kraft sees these ads as a counter to the ugliness he sees in the country. He knows this ad, even with its significant star power, won’t change the world, but it could change a mind or two or a thousand.
“There’s no reason to hate,” Kraft said. “Why should you hate someone because of the color of their skin? Or the way they worship God? Or their lifestyle?”