The social media platform X says it will now label parody or satire profiles to distinguish these accounts and boost transparency on the platform.
The new labels will be attached to both parody profiles and their posts, X’s Safety Team wrote in a statement late Thursday night.
Accounts are currently able to place the label on themselves in X’s settings page, though the platform said it will soon release more details about when the labels will become required for parody, commentary and fan (PCF) accounts.
“A PCF account depicts another person, group, or organization in their profile to discuss, satirize, or share information about that entity,” a description of the PCF label states. “The PCF label ensures people on X are not confused by your account, informing them that your account is not affiliated with the subject of the profile.”
X noted these accounts are still required to follow the platform’s rules, including its standards on authenticity, which prohibit users from using fake personas or impersonating others.
The platform makes clear PCF accounts can only be used if they are intended to “discuss, satirize or share information.”