Meta will begin testing a system that allows posts from its microblogging platform Threads to appear on other social media services, CEO Mark Zuckerberg said Wednesday.
The announcement, which had been eagerly anticipated by some technologists, is a significant step for both Meta and what is often called the fediverse, a loose collection of social networks that allow data to flow freely among them, similar to how email works.
“Making Threads interoperable will give people more choice over how they interact and it will help content reach more people,” Zuckerberg wrote in a Threads post. “I’m pretty optimistic about this.”