Tilray Brands recently announced the planned acquisition of eight beer and beverage brands from Anheuser-Busch. The deal hints at larger trends within the beer industry, experts say, as both brewing giant A-B and smaller-scale operations face uncertainty.
Benj Steinman, editor at Beer Marketer’s Insights, said the Tilray and A-B deal is an indicator that things for both the craft beer industry and A-B have become more difficult.
Anheuser-Busch’s U.S. revenue dropped by over 10% in its second quarter, following Bud Light’s declining performance since April, when the brand partnered with transgender star Dylan Mulvaney.