McDonald’s, Chick-fil-A Track Customers Through Apps

The restaurants aim to improve their mobile-order experience with the addition of geofencing technology that will track customers’ locations and notify staff when they are close.
Chick-fil-A said earlier this month that new improvements to the Chick-fil-A App’s location services will tell their kitchen when customers are close to the restaurant so they can start prepping their order.
Another new feature will let app users see how long their order will take if it is placed for carryout, curbside, or dine-in, with Chick-fil-A claiming the estimates are “pretty accurate.”

 

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