A Japanese ice cream brand has broken the world record for the “most expensive ice cream,” according to Guinness World Records.
Cellato, a premium Japanese gelato company, has churned up a unique ice cream flavor that retails for $6,696 per serving.
The pricey frozen treat has been named Byakuya, which means “white knight,” in Japanese, and it’s made from rare and costly ingredients that give the gelato a pale hue.