Tesla posted its first annual sales drop in more than a dozen years Thursday, undercutting a stock that has soared since Donald Trump’s victory on optimism Elon Musk’s close relationship to the president-elect will help the company.
Tesla’s global vehicle sales rose 2.3% in the final quarter of 2024 thanks to 0% financing, free charging and low-priced leases. But that was not enough for billionaire Musk’s most valuable holding to overcome last year’s sluggish start.
The Austin, Texas, company sold 495,570 vehicles from October through December, boosting deliveries to 1.79 million for the full year. That was 1.1% below 2023 sales of 1.81 million as overall demand for electric vehicles in the U.S. and elsewhere slowed.
The year-over-year global sales drop is Tesla’s first since 2011, according to figures from analytics firm Global Data. The company sold 1,306 vehicles in 2010, but that dropped slightly to 1,129 the following year.
The fourth-quarter boost came with a cost. Analysts polled by FactSet expected Tesla’s average sales price to fall to just over $41,000 in the quarter, the lowest in at least four years.
That doesn’t bode well for Tesla’s fourth-quarter earnings report on Jan. 29 and Tesla’s stock fell 6.1% on Thursday.